Since WordPress powers over 39.5% of the web, it’s safe to say that it’s one of the most popular content management systems (CMS) out there. Because of its popularity, WordPress has developed a reputation as an excellent CMS, both in terms of usability and search engine optimization (SEO). So what makes WordPress so great? Here are 5 reasons why you should choose WordPress if you want your site to rank well in search engines, even if you have no experience with coding or design.
Yoast’s plugin makes it easy to create Yoast On Page SEO — simply put, it’s essential for ensuring that your site ranks highly. The best part about using WordPress as a content management system (CMS) is that you can use plugins to make minor tweaks and really specialize how you want to run your site.
One of our favorite features of WordPress is that it has great on-page SEO by default. The title and meta description are automatically generated from your title tag, and its body includes headings, bolded text, and internal links—all important elements to increasing rankings. Yoast makes it even easier to make sure your content follows best practices with a built-in plugin that highlights issues in red as you write. All you have to do then is fix them!
Mobile devices are now responsible for more than half of all global internet traffic—that’s a lot of internet use, and businesses should make sure their sites work well on these smaller screens. Though many big brands have been slow to adapt to a mobile-first world, there’s no time like the present to ensure your site works as well on smaller screens as it does larger ones.
WordPress, whether you use a hosted or self-hosted site, allows you to customize your website very easily. You can add any plug-in you want, including those from Yoast that optimize your website for search engines and users. A lot of people think that they need to code in order to customize their websites; if you’re one of them, then using WordPress will be a much simpler option.
The free version of Yoast’s plugin gives you all of his core features, including keyword research and on-page SEO analysis. Yoast’s plugin can really help give your website a boost in search engine rankings—making it an ideal tool for beginners and professionals alike.